The consumer survey revealed that the majority of respondents value comfort, quality, and sustainability when shopping for lifestyle and game-day apparel. Most participants indicated a preference for natural fibers like U.S.-grown cotton due to their breathability and durability—key factors for tailgating in Southern climates. Respondents also expressed interest in versatile pieces that can transition from game-day to everyday wear, aligning with the quiet luxury trend. Finally, the data showed strong enthusiasm for exclusive, limited-edition collections and American-made products, confirming that the target market prioritizes both style and authenticity in their purchasing decisions.