Fashion Consumer Behavior

In my Fashion Consumer Behavior course, I analyzed the psychological, social, and cultural factors that influence gameday purchasing decisions. As a key project, I developed a Game Day–inspired capsule collection based on consumer research, lifestyle analysis, and buying motivations. The project focused on translating consumer insights into product concepts, branding, and merchandising strategies, strengthening my ability to create targeted assortments that resonate with specific audiences and drive engagement. Click the links below to view the project!