Taylor Hill's Portfolio
Taylor Hill's Portfolio
Product Development I Final Project
Brand Choice: Altar'd State
Season: Spring/Summer 2025 Collection Name: Blooming Grace
Design Narrative
Blooming Grace draws inspiration from the gentle beauty of wildflower gardens, spiritual serenity, and vintage femininity. This collection honors Altar’d State’s mission to Stand Out for Good by featuring ethically sourced materials, soft silhouettes, and faith-inspired details. Each garment is created to empower women to feel beautiful inside and out while embracing God's creation.
Trend Overview
Key Trends for Spring/Summer 2025
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Cottagecore Revival
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Statement Sleeves & Open Backs
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Nature-Inspired Prints
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Earthy Pastels & Botanical Motifs
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Feminine Detailing (lace, embroidery, eyelets)
Sources: WGSN, Pinterest trend reports, New York Fashion Week Spring/Summer 2025 previews
Target Customer Profile​
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Age: 18–25
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Demographic: Female, college student or young professional
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Psychographic: Faith-driven, values giving back, shops with purpose, enjoys romantic and modest fashion, active on Instagram and TikTok
Shopping Motivation: Emotional connection to faith & purpose-driven brands, aesthetic appeal, special occasion dressing
Color Palette
Mood Board
Fabric Choices
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Organic Cotton
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Linen Blend
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Tencel Modal
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Recycled Chiffon
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Sustainable Lace
Eyelet Embroidered Cotton
Trimmings​
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Lace trims
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Cotton twill labels
Design Elements
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Floral embroidery with hidden crosses
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Custom botanical block prints
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“Stand Out for Good” script subtly stitched into lining seams
Eyelet cutouts in the shape of wildflowers
Mock Ups
Technical Flats
Logo:
Clothing Labels: cotton with gold foil text
Hang Tags: Recycled kraft paper with wildflower seed paper attached (plantable tag)
plantable tag
Sustainability Practices
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Low-impact dyes
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100% recyclable hang tags
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Localized sourcing to reduce carbon footprint
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Supplier partnerships that ensure fair labor practices
“Buy One, Give One” campaign with donations to women’s shelters
Competitor Analysis
Competitors:
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Free People: Boho-chic, romantic silhouettes, higher price point
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Anthropologie: Eclectic and feminine, artistic details
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Francesca’s: Affordable, fashion-forward, fast-moving inventory
Altar’d State Advantage: Strong faith-driven mission, charitable giving, and unique blend of modesty with modern femininity